Our Mission

We want every child to have a high-quality media literacy education.

Media illiteracy by the numbers

News deserts Only 36% of British people say they trust the news

Reuters Institute’s Digital News Report 2021

Mental Wellbeing 51% of the UK's children say they have been exposed to more misleading online content in the last year than before 2020 often leaving them feeling annoyed, upset, sad, angry, attacked or scared.

UK Safer Internet Centre, 2020

Critical thinking skills 24% of internet users in the UK don’t consider the potential trustworthiness of online information at all.

Sutton Trust, 2019