Why we exist

We want every child to have a high-quality media literacy education.

Media illiteracy by the numbers

News deserts Two thirds of the UK's local authority districts have no daily local newspaper coverage

Mapping Changes in Local News, 2017

Misinformation Only 2% of 8 – 16 year olds in the UK are able to spot fake news

All Party Parliamentary Group on Literacy, 2018

Exclusion 51% of leading news journalists were privately educated, yet this accounts for 7% of the country’s schoolchildren.

Sutton Trust, 2016