Why we exist

We want every child to have a high-quality media literacy education.

Media illiteracy by the numbers

News deserts 62% of the UK’s local authority districts have no daily local newspaper coverage

JICREG, 2019

Misinformation Only 2% of 8 – 16 year olds in the UK are able to spot fake news

All Party Parliamentary Group on Literacy, 2018

Exclusion 43% of leading news journalists were privately educated, yet this accounts for 7% of the country’s schoolchildren.

Sutton Trust, 2019